Subscribe

Enter your email address:

Designer Monthly Preview

The woman who helped usher the interior design industry into full flower in the United States was prolific in putting out ideas that will help freshen up today's interior design business. Look at our latest Designer Monthly, Interior Design: Look Forward by Looking Back to Dorothy Draper.

Did you ever have a problem designing small spaces?  Take a look at how top interior designers solved this common problem in our latest Designer Monthly, How to Design Small Spaces at the Kips Bay Decorator Show House.

 

 

 

Thursday
Apr042013

How to Get a Design Proposal Accepted: Get Inside Your Client's Head

So you've spent a lot of time as an interior designer putting together a great client proposal. You've done the shopping, your homework has been flawless, your creative shines through each element of the design you're giving to your client - but something is wrong! Your client isn't budging. They want to see more chairs (after you've showed them every chair in your local showrooms) or they're balking about the budget, or the color's not quite right, or.... What's a designer to do?

I tried tackling this all-too-common issue for interior designers (and other creative businesspeople who are trying to cater to the custom design needs of their clients) and wrote an article for the Williams-Sonoma Designer Marketplace Blog called Why You Should Care (a Lot) About Getting Inside Your Client's Head. Click on the link and enjoy. Please tell me what you think and leave a comment on the W-S blog - and look through the blog as it's a great resource for design lovers.

 

If you're interested in learning more about how to take your creative interests to the next level, we encourage you to explore the Sheffield School, New York, NY. Sheffield began as an Interior Design school in 1985, and then expanded our course offerings to train people in other design-related fields, including Feng ShuiWedding and Event Planning, and Jewelry Design. With thousands of active students and more than 50,000 graduates, Sheffield has trained more design professionals than any school in the world.

  • Request a free Sheffield School catalog describing our distance education courses.
  • Subscribe to the Sheffield Designer newsletter.
  • Reader Comments (85)

    Is there any more resources for wedding planning?
    April 8, 2013 | Unregistered CommenterWilliam
    this is a problem in the entire designing industry including interior designing..
    April 16, 2013 | Unregistered Commenterchaitanya
    Is there any more resources for wedding planning?
    The design tips are good. keep it up
    May 9, 2013 | Unregistered Commentersola afolabi
    Great pictures and a very well written article. Thanks
    May 18, 2013 | Unregistered CommenterJoe Thadani
    this is a problem in the entire designing industry including interior designing..
    The design tips are compatible with any session...
    Very smart and keep it My Friend (",)
    May 20, 2013 | Unregistered CommenterRiecky
    Thanks so much for the tips - they are very well written and smart.
    I will be coming back for more :D

    Keep it real!
    May 22, 2013 | Unregistered CommenterAlison
    I think that is somewhat true for every service when you have to deal with clients. You ve got to give what they want and then add on to it if possible.
    May 25, 2013 | Unregistered Commenterunderlays
    The client always gets to say the last word... unfortunately for us, sometimes. I have a piece of advice for everyone as well - a little strategy I use myself:

    Have a "backup" for every aspect of your work prepared. If you see that the client isn't exactly buying the idea, BEFORE he/she gets to say anything, say something like: "You might think that the color is too bright/too dark, but this is the TRICK! WIth THIS kind of curtain, it goes flawless!"

    I assure you, if they feel you're reading their heads, they are way more eager to trust you. Works for me, hope it works for you too!
    May 26, 2013 | Unregistered CommenterLikopen
    Great article.

    Last comment "reading their heads" is useful, & it worked on my one client!!!

    Thanks.
    May 31, 2013 | Unregistered CommenterHrushikesh
    Dr Emmett Brown ("Back to the Future") tried to invite a tool for reading other people's thoughts ;-)
    June 1, 2013 | Unregistered CommenterDesigner
    I assure you, if they feel you're reading their heads, they are way more eager to trust you. Works for me,
    June 11, 2013 | Unregistered Commenterharga nissan march
    Thanks for sharing such an informative article. Your writing is an inspiration.
    June 11, 2013 | Unregistered CommenterLondon Gifts
    I always find clients do not know what they want and so to keep it simple, I present them with photos of work or other designs and ask them to choose between the two. I then draft a proposal and ask them to list the things they are not happy with. Then changing them to match the requirements is simple elimination. My clients at http://tomswebsudio.co.uk look to me to guide them in the design and functionality, and I prefer to think about access.

    Bottom line is half of them dont know what they want and the other half are just hard to please! Saying that tho I do love my job!
    June 11, 2013 | Unregistered Commentermoteor
    Each customer is different separately. Improvisation and expirience.
    June 17, 2013 | Unregistered CommenterWeb Dizajn
    I agree with you 100%. Getting the proposal approved can be the tricky part but if you understand the needs and wants of your client, you make life so much easier. Excellent write-up.
    June 18, 2013 | Unregistered CommenterAndrew
    I think that is somewhat true for every service when you have to deal with clients. You ve got to give what they want and then add on to it if possible.
    June 20, 2013 | Unregistered CommenterStarting a Business
    Each customer is different separately. Improvisation and expirience.
    June 22, 2013 | Unregistered Commenterملابس
    That good!
    June 25, 2013 | Unregistered Commentermua chung
    100% Agreed with your post. It can be a tricky part for us seeking getting the proposal to be approved. If you understand the exact requirement of client, it may be easier.
    Great article. I always give my potential clients at http://www.thatsitcreative.com at least 3 different options on their proposals. This makes them feel like they are in control. At that point, I simply give them the pros and cons of each option and let them make the final decision.
    thank u that was very useful to me thank u again

    www.jordan-is.com
    July 5, 2013 | Unregistered Commenteralaa abogluion
    Fine tips on designing.
    nice article. good tips for approval designs
    July 7, 2013 | Unregistered CommenterHaris

    PostPost a New Comment

    Enter your information below to add a new comment.
    Author Email (optional):
    Author URL (optional):
    Post:
     
    All HTML will be escaped. Hyperlinks will be created for URLs automatically.